Sink or Swim: Thought Leadership in Marketing
Evolve or become the next fossil in the wake of social media and brand management. The days of sitting in the ivory tower on a pile of cash are over, you’ve got to be with the masses in the muck to get...
View ArticleOptimization: Analyzing Consumer Behaviors via Interactive Marketing
Being responsive is at the core of interactive marketing. Consumer empowerment has taken over marketer power for what seems like the past decade. With the tremendous growth of social media, consumers...
View ArticleSocial Media Content Strategies: The Age of Personalization
Happy Halloween! Are you ready for the big Halloween scare? Facebook and Twitter do not define social media. Social media refers to a core strategy in which we create content to engage consumers. The...
View ArticleVideo Marketing: Enhance SEO and Boost Visibility
YouTube has over 3 billion views every 24 hours. Think of the influence YouTube has had on musicians, brands and reputations – Justin Bieber, Orabrush and Domino’s Pizza have gone viral via video...
View ArticlePlatform Wars: Where to focus your social media strategy?
The idea of doing, “social business” is not a new concept for the 21st century business world, but how to optimize the most effective channel for your business is something that constantly evolves....
View ArticleTwitter Changes – Small but Mighty
Twitter released new profiles for everyone earlier this morning. These new profiles allow for header photos and have moved profile photos to a new location. Background photos have remained unchanged....
View ArticleWhy Should Companies use Social Media?
Many companies have a difficult time understanding why something like Social Media or Twitter is relevant to their business, and many are wisely reluctant to pour money into anything that they don’t...
View ArticleOptimization: Analyzing Consumer Behaviors via Interactive Marketing
Being responsive is at the core of interactive marketing. Consumer empowerment has taken over marketer power for what seems like the past decade. With the tremendous growth of social media, consumers...
View ArticleSocial Media Content Strategies: The Age of Personalization
Happy Halloween! Are you ready for the big Halloween scare? Facebook and Twitter do not define social media. Social media refers to a core strategy in which we create content to engage consumers. The...
View ArticleVideo Marketing: Enhance SEO and Boost Visibility
YouTube has over 3 billion views every 24 hours. Think of the influence YouTube has had on musicians, brands and reputations – Justin Bieber, Orabrush and Domino’s Pizza have gone viral via video...
View ArticlePlatform Wars: Where to focus your social media strategy?
The idea of doing, “social business” is not a new concept for the 21st century business world, but how to optimize the most effective channel for your business is something that constantly evolves....
View ArticleTwitter Changes – Small but Mighty
Twitter released new profiles for everyone earlier this morning. These new profiles allow for header photos and have moved profile photos to a new location. Background photos have remained unchanged....
View ArticleWhy Should Companies use Social Media?
Many companies have a difficult time understanding why something like social media or Twitter is relevant to their business, and many are wisely reluctant to pour money into anything that they don’t...
View ArticleMath: The Inescapable Heart of Social Media Measurement
Since its advent, savvy business people have known that there was great value to be tapped by using social media as a way to promote, grow and raise awareness for their businesses. The problem has...
View ArticleQR Codes: Fading Fad or Trend with Teeth?
Two dimensional QR codes have been alive and abroad for several years and yet, the U.S. hasn’t quite taken to them. Customers and users still aren’t sure what to do with them or why they’re on...
View ArticleThe Big “Questions”: Facebook vs. LinkedIn
Facebook may have a serious following of 600 million worldwide but LinkedIn is the number one social media network in terms of growth; 1 million new users a week. From jump street, LinkedIn...
View ArticleSink or Swim: Thought Leadership in Marketing
Evolve or become the next fossil in the wake of social media and brand management. The days of sitting in the ivory tower on a pile of cash are over, you’ve got to be with the masses in the muck to get...
View Article
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